The App Economy - Guid'El Application

Guid’el app economy

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LVMH to manage Hotels

Fianally they did it. On April 8th, 2010 LVMH group annouced it signed a partnership with the Egyptian Hotel company Orascom Developement Holdings.
It has been so many years since we have been waiting for this declaration that we almost lost faith in this project. However, now it is annouced, it is a great opportunity for us as future professsional in the luxury-hospitality industry.

The reality is a bit more complex because the new compnay, "LVMH Hotel Management" will be owned by the M. Arnault's private holdind, Groupe Arnault SAS.

The objective of this new company is to capitalize on the name and the reputation of LVMH, the leading company in the luxury ndustry and on the fame and the concept of their first exclusive hotel in Courchevel. We have seen their interst in traval with their last communication campaign showing famous peoles and luguages in exotic destinations.

The first two hotels will be launched in 2012 in Egypt and Oman. As weel we can think this is the first step for the group to finally start its major project: the revival of the parisian Samariatine.

Crowdsourcing

The class objective today is to find a business concept using the crowdsourcing.

We think about a website specialized on the hospitality industry: gradeyourcompany.com

The concept is based on the grade given by the employees or former employees for the work condition & atmosphere in their hotel. This will help the new applicant to have a better idea on the company they want to work for.

The second interest is that the website can be a tool for the Human Resource department of each company and help them to improve the employee satisfaction.



Marion Fournaud
Marina Guilleux
Matthieu Laboye

Class Work 08-04-2010: TIARA HOTELS & RESORTS

Tiara Hotels & Resorts

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Best Western Social Netwoks Strategy

Best Western

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