LVMH to manage Hotels

Fianally they did it. On April 8th, 2010 LVMH group annouced it signed a partnership with the Egyptian Hotel company Orascom Developement Holdings.
It has been so many years since we have been waiting for this declaration that we almost lost faith in this project. However, now it is annouced, it is a great opportunity for us as future professsional in the luxury-hospitality industry.

The reality is a bit more complex because the new compnay, "LVMH Hotel Management" will be owned by the M. Arnault's private holdind, Groupe Arnault SAS.

The objective of this new company is to capitalize on the name and the reputation of LVMH, the leading company in the luxury ndustry and on the fame and the concept of their first exclusive hotel in Courchevel. We have seen their interst in traval with their last communication campaign showing famous peoles and luguages in exotic destinations.

The first two hotels will be launched in 2012 in Egypt and Oman. As weel we can think this is the first step for the group to finally start its major project: the revival of the parisian Samariatine.