Green Madness in Danmark

A few days ago I found a very interesting article. But no for the reason you may thing.

The Crowne Plaza Copenhagen is now paying its guests. No, I did did mistyped. Let me explain.

They have created a new program: guests are invited to pedal for 15 minutes on bicycles transformed into electricity generators. At the end of the session they receive a 36 € meal voucher they can use at the hotel restaurant.

I am pretty sceptic about the reason of the global warming. I do not contest the fact that human activities have an impact on the environment. But I can't stand the way ecologists make eveyone feel guilty so that there are no absolute proofs. I just want to remind them that global warming episodes already occured on Earth, even when there were no humans beings.

For me, the interesting aspect of this article is not this the presentation of revolutionary method that would save the planet. The interesting aspect is that it shows that marketing people do not know what they can imagine to create mediatic buzz, that ecology is most of the time an empty shell, an argument to improve sales and helps companies feeling better.

I have to say I am a bit disappinted by the solution they proposed. Usually, scandinavian people are more realistic when dealing with environmental issues. If we want to reduce our impact on the environment we should take real measures like the improvement of the isolation in buildgings to keep the heat inside.

You can find the original article here