Hotel firm offers human bed warmers

This is an article presenting a brand new service: the human bed warmers.

I have chosen this article for two main reasons.
Firstly, because I thought it was unexpected. This is the first time I heard about such a service. And I think this is a very fun service. As well, it is very useful for Holiday Inn because it will create a buzz in the media and will increase their renown.

Secondly, it’s cleverer that you may think if you take a moment to think about it.
This service is based on scientific analysis and recommendations. Studies show that sleep is more efficient and more restful when you bed is warm. Through this service, Holiday Inn uses a very strong argument nowadays: health.
We know that people are more and more careful about their health and take measures to keep in good shape. For example, the sushi food booming is the perfect illustration of this huge trend. People eat sushi because in their mind Japanese cuisine is healthier. Holiday Inn uses the same strategy. They want to become the reference. With this service they are at the cutting edge of what can be done to offer the best sleep possible. And we must keep in mind that sleep is the essence of the hotel industry. A good sleep means you are good at what is your main objective.

However, the service may be difficult to implement. You have to imagine the situation. Either you are in your room and then you call the bed warmer. He or she arrives. But what would you do while he/she is “working”? Then the hygiene question appears. What clothes the warmer will wear? Are they clean? Or you are not in your room and order the service. But you have to be on time when you come back because the heat will vanish from your bed very quickly.

http://www.independent.ie/and-finally/hotel-firm-offers-human-bed-warmers-2018405.html