This article presents us the brand new version of the LocalPicks app by TripAdvisor. This app allows users to post restaurant reviews from their iPhone.
In this article we discover as well the new features of the app and we have a look at the different opportunities that such apps can offer to restaurant owners.
What’s new?
In this version some improvements have been made.
Nowadays you can a filter that helps you finding a restaurant that matches your requirements in terms of style, quality, price, location…
The second new feature on this version is that all the comments generated through the mobile app will appear directly on the TripAdvisor website. The objective is not killing their website with their mobile app.
The last improvement is the opportunity for the user to include pictures to their reviews. The picture will help readers making their choice. As the adage says, a picture is worth thousand word.
This type of apps is a step forward in consumer review.
With the traditional review websites a computer is required to post your comment or review on a restaurant. But you do not always have one with you. So, you have to wait until you come back to your home or your hotel room to post your comment. However, there is a time gap between your experience in the restaurant and the moment you write your review. During this period you can lose some information, forget some details and feelings you had.
Thanks to the development of such mobile phone apps, some advantages appear.
Firstly you gain time. Secondly, your review is more faithful to your feelings at the moment you experience the service. And finally, you can add some multimedia content to your post.
We should not forget the impact of such new tools. The power is shifting to consumers.
So, restaurant owners have two choices. Either they install communication scrambler in their restaurant. But this is stupid and it’s the best method to lose clients. Or, they take the advantage of this new behavior and tools by offering a better service to the customers thanks to internal formation and encourage clients to post (good) comments about the restaurant.
In this article we discover as well the new features of the app and we have a look at the different opportunities that such apps can offer to restaurant owners.
What’s new?
In this version some improvements have been made.
Nowadays you can a filter that helps you finding a restaurant that matches your requirements in terms of style, quality, price, location…
The second new feature on this version is that all the comments generated through the mobile app will appear directly on the TripAdvisor website. The objective is not killing their website with their mobile app.
The last improvement is the opportunity for the user to include pictures to their reviews. The picture will help readers making their choice. As the adage says, a picture is worth thousand word.
This type of apps is a step forward in consumer review.
With the traditional review websites a computer is required to post your comment or review on a restaurant. But you do not always have one with you. So, you have to wait until you come back to your home or your hotel room to post your comment. However, there is a time gap between your experience in the restaurant and the moment you write your review. During this period you can lose some information, forget some details and feelings you had.
Thanks to the development of such mobile phone apps, some advantages appear.
Firstly you gain time. Secondly, your review is more faithful to your feelings at the moment you experience the service. And finally, you can add some multimedia content to your post.
We should not forget the impact of such new tools. The power is shifting to consumers.
So, restaurant owners have two choices. Either they install communication scrambler in their restaurant. But this is stupid and it’s the best method to lose clients. Or, they take the advantage of this new behavior and tools by offering a better service to the customers thanks to internal formation and encourage clients to post (good) comments about the restaurant.
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