This is an article that gives us some clues about how dealing with the economic downturn and the upcoming recovery. As well, it let us think that US companies would do better than French ones because they seem to have a better ability to anticipate this recovery.
Everybody knows we are in a period of strong economic crisis and it had huge consequences on the market and for professionals. As a consequence, they decided to take measures to maintain a certain level of occupancy and thus a certain level of employment. For example, most of chains and individual hotel owners reduce prices to keep attracting clients. So, they do not have to dismiss too many people. But these measures are short term ones and lowered significantly the financial results.
However, we must not forget that after every economic crisis there is a recovery. And many opportunities will appear with this recovery. But, as a professional, if you want your company to take the advantage of such opportunities, you have to be ready to this come back of the economic growth.
What do I mean by “ready”? If you want your company to benefit from these future opportunities, it is time for you to anticipate right now what would be the future needs and wills of customers and adapt your offer. So, professional have to make strategic decisions right now in order to be ready when the recovery would appear (forecasts say the situation would start to improve over the next 8-24 months).
I agree with the author and the Texas Hotel & Lodging Association. It now time for professional to invest in formation to improve workers knowledge and give them long term vision and objective. With such measure you will give them confidence in your company and in return they will do they best. Other consequences are that they would not quit your company and if they do their best to offer a quality service, customers will spend more money in your properties and you will win their loyalty.
Moreover, thank to this formation, you can give higher responsibility to the best employees and win their loyalty too. And we know that the stability in the teams is one key of success.
Finally, I notice that I did not hear of such institutional project in France to anticipate the recovery. This let me think that the recovery would be, as usual, quicker and better in the US than in France.
http://ehotelier.com/hospitality-news/item.php?id=A17731_0_11_0_M
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