A MODERN HOTEL WEBSITE FOR 2010

PERSHING HALL

By Caroline Bonnel, Matthieu Laboye & Ignazio Sutera



Designed for the user with emphasis on supplying the information they need
Only half the screen is used, font is too small to ready easily


Information is missing in many sections: no price, no info about spa…
easy to navigate with no clutter
Interface very clear, no clutter at all but not easy to navigate because the toolbar in two parts
dynamic with continually updated content We can doubt the make frequent updates because they are celebrating St Valentin 2009 !!! cf. special offer


Links to Twitter and Facebook (or place Twitter stream directly on site)
No


A blog to supply useful content to users and help SEO efforts
No


Videos of hotel and city – videos should be authentic and not glitzy ads
No


Information should be organized by type of traveller and answer specific questions
No FAQ, no specific offer for specific travelers


Calls-to-action should lead user through the sales funnel
No


Offer an incentive for users to supply their e-mail (i.e. a downloadable city guide)
No


Give users a reason to re-visit your site (i.e. ski conditions if your hotel is in the mountains)
No attractive content, special offers are not highlighted


Maintain a database of your clients and learn their preferences. This allows for more targeted email campaigns, and a better guest experience at your hotel
No questionnaire to learn from clients


Request reviews from your guests and post them on your website
No review section