lundi 15 février 2010

Swisscom First to Offer Smartphone WiFi Service and Mobile Communication Solutions in Hotels

This is an article presenting Swisscom new WIFI service for hotels.


This article perfectly shows the ongoing revolution in our ways of communicating. Nowadays almost everyone has a mobile phone. And most of us use it for more than giving phone call. We use our phone to listen to music, to find our way, take pictures, interact with friends through social networks, keep in touch with business, and so on.

As I told before, we use more and more and more our cell phone. And we all have the same problem: will the network coverage be good enough for me to use all the features of my phone. We know that business travelers are big users of communication tools to keep their business running. But individuals have strong requirements as well in terms of bandwidth and quality of network. So, hotels that will offer this Swisscom service to their clients would probably have a competitive advantage to attract both business travelers and individuals compared to competitors.

Swisscom chose to develop a service based on WIFI for technical reasons. Indeed, smartphones are now so powerful that the traditional mobile network may not have sufficient capacity to use our devices at their best. Thanks to the WIFI technology, the navigation is much quicker, like with a computer. And we know that speed is the most important factor when talking about mobile access to the web. If your hotel has a full WIFI efficient coverage, you will be able to charge this service a little more than if clients can only go on the Internet from their room. And it would become a selling point to attract and develop the loyalty of customers.

Swisscom had a very good idea when they decided to enter the hotel market. By definition people in hotels are far from home. If the clients are satisfied by the service they experienced in a hotel equipped with Swisscom solutions, they would make the promotion of it to their colleagues, friends and may be they would asked in other hotels if they have this technology. Hotels are strategic places because they allow Swisscom to target people from all around the world. As a consequence, the reputation of Swisscom will increase, and so the turnover.

http://ehotelier.com/hospitality-news/item.php?id=A17606_0_11_0_M

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