This is an article published on www.ehotelier.com and dealing with simple and efficient recommendations for hoteliers to benefits from social network and viral marketing.
For around ten years the Internet became essential in our lives. Its development has been made at an amazing pace. We don’t even remember how we used to live before its introduction in our lives.
These last few years we have seen the booming of social network. For example, Facebook proudly claims it has more than 300 million members. And many websites add social community features to their services. TripAdvisor is a good example of that.
This article is interesting because it show the gap existing among hoteliers’ behaviors. Most of the time they are good professional and have no problems dealing with customers face to face, or on telephone.
For around ten years the Internet became essential in our lives. Its development has been made at an amazing pace. We don’t even remember how we used to live before its introduction in our lives.
These last few years we have seen the booming of social network. For example, Facebook proudly claims it has more than 300 million members. And many websites add social community features to their services. TripAdvisor is a good example of that.
This article is interesting because it show the gap existing among hoteliers’ behaviors. Most of the time they are good professional and have no problems dealing with customers face to face, or on telephone.
However, they are not very good at virtual communication. It’s a pity because there are many opportunities online.
Indeed hoteliers could significantly improve their notoriety and revenues thanks to a smart use of the viral marketing. But what is it? According to the definition from Wikipedia, the buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
These techniques have two main advantages. Firstly, these action are not very expensive because internet users spread you message for you if they consider it interesting, fun, useful. You only have to be creative. Secondly, it is almost the only method to reach potential consumers worldwide because internet has no borders.
But you should be careful when using this type of tools. You should not use these social platform to copy-paste your selling points. You should use them to create special links between you and your target customers. Otherwise the impact of your campaign would be minor.
http://ehotelier.com/hospitality-news/item.php?id=A17712_0_11_0_M
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